Blog Tour: A Darker Shade of Magic + Giveaway

21 February, 2015 Blog Tours 78 comments

Darker Shade Magic Web Banner

Hello and welcome to White London and the A Darker Shade of Magic Blog Tour! I don’t know about you, but I am super excited for this book. Parallel universes, tricky magic, smuggler-y pirate types? I’m in.

Brennan quote

One of my favorite things about Victoria Schwab’s books are the worlds she writes and the heaping truckloads of atmosphere she brings to them. As part of the tour, I got to ask Victoria how she sets about figuring them out and she replied:

For me, setting is a character, and I go about exploring it as such. The way a writer gets to know their protagonist and their villain, that’s how I go about getting to know my worlds. I explore. I wander the twists and turns, and try to discover the secrets.

I can’t tell you how much I love this way of thinking about your wold. I’m very much a character-driven reader so it makes sense to me that settings approached like a character in their own right would be the ones I respond to.

Brust Quote

If you take a peek at Victoria’s ADSOM pinterest board, you get a really good sense of the vibe she was going for. White London is the brutal, murderous London (I am quite pleased with our assignment) and, judging from her pins (compiled below), super eerie.


I highly recommend checking out her Pinterest, if for no other reason, her versions of Kell, Rhys and Lila are very attractive. WHAT?


A Darker Shade of Magic

Kell is one of the last Travelers—rare magicians who choose a parallel universe to visit.

Grey London is dirty, boring, lacks magic, ruled by mad King George. Red London is where life and magic are revered, and the Maresh Dynasty presides over a flourishing empire. White London is ruled by whoever has murdered their way to the throne. People fight to control magic, and the magic fights back, draining the city to its very bones. Once there was Black London – but no one speaks of that now.

Officially, Kell is the Red Traveler, personal ambassador and adopted Prince of Red London, carrying the monthly correspondences between royals of each London. Unofficially, Kell smuggles for those willing to pay for even a glimpse of a world they’ll never see. This dangerous hobby sets him up for accidental treason. Fleeing into Grey London, Kell runs afoul of Delilah Bard, a cut-purse with lofty aspirations. She robs him, saves him from a dangerous enemy, then forces him to another world for her ‘proper adventure’.

But perilous magic is afoot, and treachery lurks at every turn. To save all of the worlds, Kell and Lila will first need to stay alive — trickier than they hoped.

IndieBound | Amazon | Barnes & Noble | iBooks | Google Play | Kobo

Sherman quote

About Victoria Schwab

Victoria is the product of a British mother, a Beverly Hills father, and a southern upbringing. Because of this, she has been known to say "tom-ah-toes," "like," and "y'all."

She also tells stories.

She loves fairy tales, and folklore, and stories that make her wonder if the world is really as it seems.


Make sure you check out the other stops on the tour:

February 17 — Vampire Book Club — Red London

February 18 — The Eater of Books — White London

February 19 — Icey Books — Grey London

February 20 — Effortlessly Reading — Red London

February 21 – Cuddlebuggery – White London

February 22 — JessBella Reads — Grey London

February 23 — Istyria Book Blog — Red London

February 24 — Stories and Sweeties — White London

February 25 — Please Feed the Bookworm — Grey London

February 26 — The Nerd Herd Reads — Red London

February 27 — Novel Heartbeat — White London

February 28 — The Flyleaf Review — Grey London

March 1 — Addicted 2 Novels — Red London

March 2 — Books, Bones, and Buffy — White London

March 3 — My Friends are Fiction — Grey London

March 4 — Super Space Chick — Red London

March 5 — The Midnight Garden — White London

March 6 — Amaterasu Reads — Grey London

March 7 — Fiction Freak — Red London

March 8 — The Escapist — White London

March 9 — Addicted Readers — Grey London

March 10 — Bookish Antics — Red London

March 11 — The Social Potato — White London

March 12 — Young Adult Hollywood — White London

March 13 — The Modge Podge Bookshelf — Red London

March 14 — A Dream Within A Dream — White London

March 15 — Fandom Monthly Magazine — Grey London

March 16 — The Nocturnal Library — Red London

March 17 – Reading with ABC – White London

March 18 – Moonlight Gleam Reviews – Grey London

March 19 – Book Munchies – Red London

March 20 – Poisoned Rationality – White London

March 21 – Blood Bookaholic – Grey London

March 22 – Live to Read – Red London

March 23 — There Were Books Involved — White London

March 24 — My Bookish Ways — Only time will tell…



The lovely people over at Tor are giving away a prize pack that includes one copy of A Darker Shade of Magic and one double-sided signed poster that features the US and UK covers.

Giveaway Rules

  • To enter, please fill out the Raffelcopter form below.
  • We ask that all entrants be at least 13 years or older to enter.
  • The giveaway is international.
  • When the winners are chosen, it will be announced here and the winners will be emailed.
  • Please enter your email address in the Rafflecopter form and not the comments.

a Rafflecopter giveaway

Meg Morley

Meg Morley

Co-bloggery at Cuddlebuggery
Meg is an all-around book nerd who just really wants to talk about books, preferably with other people but by herself will do. Find her on Goodreads.

78 Responses to “Blog Tour: A Darker Shade of Magic + Giveaway”

  1. Ann

    Red London! Even if the general consensus is a fear of magic, that can still change with time.

  2. Koenig

    I’ve been told that I am more of a Black London type… can’t wait to find out more when I read the book! Thanks for the giveaway!

  3. Carl

    I’m gonna pick White London. No magic is too boring and living in fear is a bad thing. I’ll go with scary and take my chances. Thanks.

  4. raph

    First choice:grey(don’t ask me why…even i don’t know the answer…o.O)
    Second choice:white(come on who doesn’t want to live in a place full of magic!just imagine the excitement and wickedness of it!!!!! >w<)

  5. Ratna

    On the test, I got magic-less Grey London. I think I would stick to that. But I won’t pretend that I don’t wonder what its like to live in a world with magic…
    Thanks for the giveaway 🙂

  6. Dana

    I’d want to live in Red London. The summary says the magic is “revered” there–so respected. I guess you could respect something because you fear it, but even if it’s that kind of respect, that’s something that could eventually change for the better.

  7. Maraia

    I haven’t read ADSOM yet, so maybe my answer will change, but I want magic, and I don’t want to be afraid of it! I’ll probably regret it, but I’m going to say White London.

  8. Mithila

    Red London probably. Or maybe White. I don’t think I can handle no magic at all, that’s so mundane.

  9. Rebecca

    definitely white London! I’m sure I’d regret my choice at some point but at least I’d live a little in the mean time!

  10. Sharon

    I have not yet read any of Victoria’s books but I have seen some of her youtube videos and she seems like such an awesome person!

  11. Carole

    White London! So much more exciting than all the rest! I’m a bit of an adrenaline junkie! 😉 Thank you so much for the giveaway…looking forward to finding out about Black London!

  12. Taylor

    I like to live in Red London, but something tells me it does not sound safe. Magic is awesome.

  13. Angelica M.

    I’d rather live in Grey London where there’s no magic cos’ I want a peaceful life. 🙂

  14. Nancy L.R.

    I am so excited to read this book! I’ve heard nothing but great things about it.
    I would like to live in Red London. Why not, you know?

    Thanks for the giveaway! 🙂

  15. _Sandra_

    Red London! Just to see what’s it like to live in the world where magic exists.
    Thanks for the giveaway! 🙂

  16. Emma A

    I took the quiz and got Grey London, but even independently, I think I would rather live in a place without magic so that I wouldn’t feel as though there is an extra layer of danger in the world.


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